When Things Come Together

Today as I was reading The Wallstreet Journal there was an article entitled “Increased Collaboration Helps Sales And Marketers Get Closer to the Customer” and it discussed a couple of points that I had made in my last post. The future of advertisting is now in the consumers control and Advertisers are trying to figure out how to deal with it effectively.

The article went deeper though and touched on some of the ideas that we talked about today in class. “The roles of sales and marketing professionals are changing. The gradual merging of these two functions, and the pressure to target the right audience at the right time from the right platfrom with the right message, are making these jobs increasingly complex.” So in short these jobs are requiring more specificity but the problem right now is that very few people actually have the type of training that is a hybrid of sales/marketing, right now. Some companies are shelling out money for their empoyees to get this training in hopes that “this hybrid sales/marketing professional will understand just as much about demographics as they will about neuro-linguistic programming and psychology.”

Here is a real world situation that exemplifies what we talked about class. The future of sales and marketing is going to be a collaborative effort so that they will in effect become closer to the customer. This is why it is important to have an active-mind so that when these changes come along that you can change along with them rather being stuck in the past and possibly the unemployment line.

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2 Responses to “When Things Come Together”


  1. 1 Steve Greenlaw October 12, 2006 at 8:56 pm

    Exactly! Don’t you love it when what you hear in class makes sense in the real world?

  2. 2 Laura October 25, 2006 at 9:26 pm

    Interesting. I’m trying imagine what a collaborative sales and marketing effort looks like. I was also thinking about strategies such as word of mouth and viral marketing which seek to get closer to the customer.


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