Quick Update

I haven’t posted in awhile but in today’s news I noticed that Wal-Mart has fired its advertising companies and hired new ones. With the latest reports on profits it is apparent they are having trouble attracting the new upper-class customers even with the expansion of grocery section to include organic and the clothing section to include more higher-end clothing. With Wal-Mart’s new goal of bringing in more affluent consumers they have hired a new advertising agency that will hopefully find a balance. That balance being between not angering loyal (usually rural lower class) customers but still enticing more affluent middle and upper class customers.

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1 Response to “Quick Update”


  1. 1 Steve Greenlaw October 26, 2006 at 9:44 pm

    Aren’t all the grocery chains experiencing slowdowns right now. So might WalMart be going thru an industry problem rather than a WalMart problem? Just a thought.


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